WIMP Decaf Coffee Co — Kings and Queens Productions

WIMP — DECAF COFFEE

The Brief

WIMP partnered with Kings & Queens to create a photography campaign introducing the specialty coffee company's new decaf offering.

The shoot needed to establish a visual identity for the emerging brand through lifestyle-driven imagery that could introduce the product and support its broader brand launch.

The Solution

K&Q produced a focused branding photoshoot, handling the production from talent and location sourcing through photography and post-production.

The resulting image library gave WIMP a cohesive set of visual assets to begin building the brand across its marketing channels.

The Approach

The production was built around creating authentic lifestyle imagery that positioned WIMP as a modern specialty coffee brand.

Thomas Stroud sourced and coordinated the talent and location, then photographed and edited the full campaign. By managing both production and post-production, K&Q maintained a consistent visual language from the initial setup through the finished images.