AFLAC — Kings and Queens Productions

AFLAC — SUMMER DUCK VIBES

The Brief

Dagger Agency partnered with freelance Agency Producer Thomas Stroud to develop a summer social campaign for AFLAC built around the iconic AFLAC Duck.

The creative paired different horoscope personalities with the Duck to create a series of playful, character-driven “summer vibes” — giving the campaign a relatable social-first hook while keeping the AFLAC brand at the center.

The Solution

The campaign was produced on a soundstage in Atlanta, bringing the AFLAC Duck puppet into a controlled production environment alongside Dagger's in-house creative and production team.

Thomas managed the full production as Agency Producer, coordinating the production process from planning through execution while supporting the agency team in bringing the horoscope-driven creative to life.

The campaign was extended beyond video through a series of complementary social graphics, creating a broader set of assets designed to work together across AFLAC's social channels.

The Approach

The production was built around the performance and physicality of the AFLAC Duck puppet, with the soundstage providing a controlled environment to execute multiple creative setups efficiently.

Thomas served as the Agency Producer, overseeing production logistics, crew coordination, scheduling, and on-set execution while working directly with Dagger's in-house team.

The result was a cohesive social campaign that combined character-driven video with supporting graphic assets, giving AFLAC a flexible collection of content built around the campaign's summer horoscope concept.