LRX APPAREL

The Brief

LRX Apparel partnered with Kings & Queens to create a multi-product campaign for its Built to Train and Thriv collections.

The campaign needed to generate a versatile library of photo and video assets that could introduce the products, communicate the brand's training-focused identity, and provide a steady stream of content across LRX's marketing channels.

The Solution

K&Q developed and produced a photo and video campaign built around the two product collections, creating a cohesive visual identity across both campaigns.

From casting talent and securing locations to shooting every photo and video asset, K&Q managed the production from concept through capture.

The resulting content library was built to work beyond a single campaign launch, giving LRX assets that could be repurposed across organic social and email marketing.

The Approach

The production was designed around creating a high volume of usable content from a focused shoot, rather than treating photography and video as separate productions.

Thomas Stroud handled casting, location sourcing, photography, and video production, directing the visual approach across both the Built to Train and Thriv collections.

By capturing motion and stills together, the production created a consistent visual language while giving LRX the flexibility to tell different stories across social feeds, product communications, and email.

The result was a campaign library designed for ongoing use—not just a single post or product launch.