VETS TRASH & JUNK REMOVAL

The Brief

VETS Trash & Junk Removal needed a series of social-first Meta ads designed specifically for the way customers consume content on the platform.

Rather than approaching the project as a traditional commercial production, the campaign called for a more immediate, authentic style of content captured entirely on iPhone.

The Solution

K&Q built a lean production around native iPhone content, bringing in Jen Blair to shoot and edit the footage while Thomas Stroud managed the production from the client side.

The result was a set of Meta-ready advertising assets designed to feel native to the platform while communicating the VETS brand and services quickly and directly.

The Approach

The production intentionally moved away from the traditional commercial model.

Thomas Stroud managed client communication, estimating and budgeting, shoot logistics, scheduling, and final delivery, while Jen Blair handled the iPhone capture and editorial execution.

By matching the production approach to the platform, the campaign avoided unnecessary production overhead and focused resources on creating content that felt natural within the Meta ecosystem.

The Team

Client

VETS Trash & Junk Removal

Producer

Thomas Stroud — Kings & Queens Productions

Shooter / Editor

Jen Blair

Deliverables

• Meta Advertising Campaign

• iPhone Social Video

• Social-First Video Assets

• Video Editing

• Production Management

• Client Communication

• Estimating & Budgeting

• Shoot Logistics

• 12 Final edited Ads