ORIGINAL GRAIN × JACK DANIEL'S

The Brief

Original Grain approached Kings & Queens to create a storytelling piece around their collaboration with Jack Daniel's—bringing together two brands connected by craftsmanship, heritage, and the passage of time.

The creative challenge was to make that connection feel tangible. Rather than simply showcasing the collaboration, we set out to tell stories about time, craft, and legacy—two ideas that could live independently while still feeling part of the same campaign.

The Solution

K&Q developed and produced two hero films, each exploring a different interpretation of the collaboration:

Time You Can Taste — a poetic meditation on savoring the fleeting moments that make time meaningful.

Legacy on the Wrist — a cinematic reflection on heritage, craftsmanship, and the things we carry forward.

Each hero film was delivered with two cutdowns, creating a campaign system of four additional short-form assets built from the same production.

The Approach

The production was intentionally stripped back.

Rather than building a large commercial crew around the work, K&Q handled the majority of the production in-house—producing, directing, cinematography, and editing—with a minimal crew built around what the stories actually required.

The approach allowed us to work quickly and deliberately, keeping the focus on composition, texture, pacing, and the relationship between whiskey, time, and craftsmanship.

One camera. One lens. Minimal lighting. A small crew. A lot of patience.

The result was a pair of films that approached the collaboration through storytelling rather than traditional product advertising.

The Team

Executive Producer / Director / DP / Editor
Thomas Stroud — Kings & Queens Productions

Production Assistant / Sound Design / Assistant Editor
Ellington Williams

Deliverables

• 2 × Hero Films

• 4 × Social Cutdowns

• Creative Development

• Production

• Cinematography

• Editing

• Sound Design