We set out to tell a story about time, not in hours or seconds, but in years lived inside a barrel.
Jack Daniel’s and Original Grain both understand that kind of time. One matures it in whiskey, the other measures it in steel. Our goal was to bridge those worlds; crafting films that made time feel tactile, something you could taste, touch, and wear.

The process started, fittingly, with a conversation about storytelling and craft. Using AI tools like ChatGPT for concept development, Artlist.io for scoring and sound design, and Photoshop for pre-vis, we built two distinct but connected narratives. “Time You Can Taste” became a poetic meditation on savoring the fleeting. “Legacy on the Wrist” became a cinematic tribute to heritage and continuity.

Every frame was captured with intention, one camera, one lenses, minimal lighting, and a lot of patience. The result: two ads that blend authenticity and innovation, proving that storytelling doesn’t start with a lens. It starts with an idea, sharpened by technology and refined by human hands.