OLE SMOKY MOONSHINE

The Brief

The Sasha Group approached Kings & Queens to develop a multi-season campaign of photo and video assets for Ole Smoky Moonshine.

The goal was to create a versatile library of content that could give the brand a consistent visual world across social; producing enough variety to support both organic and paid campaigns over an extended period.

Kings & Queens was responsible for building the production from the ground up, including locations, talent, crew, and on-set execution.

The Solution

K&Q produced a multi-season campaign in Pensacola Beach, Florida, combining commercial film and lifestyle photography into a single production.

The campaign delivered:

1 × Hero Director's Edit
50 × Edited Select Images
100+ × Social Video Clips

The resulting library was used across Ole Smoky's organic and paid social channels for more than two years, giving the brand a deep collection of assets to draw from well beyond the original production.

The Approach

The production was built around versatility.

Rather than treating the hero film, photography, and social content as separate productions, Kings & Queens designed the shoot to capture a broad range of moments, environments, talent interactions, and product-focused imagery that could be repurposed across platforms and seasons.

Kings & Queens handled the production logistics from the ground up: scouting Pensacola Beach locations, casting talent, assembling the crew, coordinating departments, and managing the production on location.

The result was a single production capable of generating an extensive content library without sacrificing the cinematic quality of the hero campaign.