Current Electric Grills

The Brief

The Variable partnered with Kings & Queens to produce a commercial campaign introducing Current’s new line of electric grills.

The campaign needed to communicate the product through a combination of hero storytelling, instructional content, and social-first assets—requiring multiple creative setups to be captured efficiently within a single production.

The Solution

Kings & Queens produced the campaign in Orlando, Florida, building five distinct setups around four principal talent.

The production delivered a complete suite of campaign assets:

1 × Hero Commercial
3 × How-To / Instructional Videos
6 × Social Cutdowns

The result was a flexible campaign system designed to introduce the product, demonstrate how it works, and extend the creative across social channels.

The Approach

The production was built around efficiency without sacrificing the variety required across the campaign.

Five distinct setups were staged within a single Orlando location, allowing the team to move between hero storytelling, product demonstrations, and social-focused moments while maintaining a consistent visual language throughout the campaign.

With four principal talent and multiple scripted deliverables to capture, the production required careful coordination across setups, talent, schedule, and coverage. K&Q supported the agency throughout production while also capturing the campaign's still photography.

The result was a single production that generated a broad library of commercial, instructional, and social assets from one coordinated shoot.