FRIGIDAIRE

The Brief

The Variable partnered with Kings & Queens to produce a commercial campaign for Frigidaire, bringing the brand's selected creative concepts to life across a controlled studio production.

The campaign required a range of scripted scenes and product-focused moments to be captured efficiently while maintaining a consistent visual language across the final campaign assets.

The Solution

K&Q produced the campaign in a studio in Greensboro, North Carolina, creating a controlled production environment that allowed the team to build and capture each selected scene with precision.

Working alongside The Variable, the production brought the creative to life through a combination of performance, product storytelling, and carefully constructed studio setups.

The Approach

Rather than moving between multiple locations, the production was centralized within a Greensboro studio, giving the team greater control over lighting, art direction, camera movement, and product presentation.

Directed and photographed by Sasha Gulish, the production was built around the selected creative scenes, with Thomas Stroud producing alongside Executive Producer Keith Rose.

The studio environment allowed the team to efficiently move between setups while maintaining visual consistency throughout the campaign and giving the agency the flexibility to capture the coverage needed for the final edits.

The Team

Agency

The Variable

Client

Frigidaire

Executive Producer

Keith Rose

Producer

Thomas Stroud — Kings & Queens Productions

Director / Photographer

Sasha Gulish

Edit

The Variable

Deliverables

• Commercial Campaign

• Studio Production

• Commercial Production

• Still Photography

• Production Coordination