Electrolux

The Brief

The Variable partnered with Kings & Queens to produce a commercial campaign for Electrolux, bringing the agency's creative to life through a controlled production designed around product, performance, and visual storytelling.

The campaign required a polished commercial aesthetic while creating an efficient environment for capturing both motion and still photography.

The Solution

K&Q produced the campaign in Charlotte, North Carolina, working alongside The Variable and Executive Producer Keith Rose to bring the selected creative to screen.

The production combined commercial cinematography with dedicated campaign photography, creating a cohesive visual system across both motion and stills.

The Approach

The production was built around a controlled environment that allowed the team to focus on precise product presentation, performance, and coverage while maintaining a consistent visual language throughout the campaign.

Director of Photography Maxwell Brooke led the cinematography, while Thomas Stroud produced the production and captured the campaign's still photography.

Working closely with Keith Rose and The Variable, the team delivered a streamlined production that gave the agency the flexibility and coverage needed to build out the final campaign.