Crescent Tools — Kings and Queens Productions

CRESCENT TOOLS - KICK BUCK

The Brief

Crescent Tools partnered with RingoFire to launch the Kick Buck Sweepstakes, giving customers the chance to win a Crescent-branded Polaris side-by-side.

The campaign called for a hero commercial that could capture the rugged, adventurous spirit of the Crescent brand while showcasing the sweepstakes prize across a variety of real-world environments and use cases.

The Solution

We built a campaign designed to make the Polaris feel like the ultimate reward — putting the Crescent brand into the hands of people who work hard, get outside, and know how to have a good time.

Across three days of production, we captured four distinct locations and a wide range of scenarios, bringing together UTVs, boats, dogs, campfires, and in-store environments to create a campaign with both scale and personality.

The Approach

As RingoFire's first large-scale production exceeding $50K, the project required a production infrastructure capable of supporting a multi-location shoot with a diverse cast, crew, equipment, and moving parts.

Thomas Stroud led production from the ground up, sourcing and coordinating crew, locations, and cast while managing the logistics of four locations across three shooting days.

The result was a polished campaign built around one hero spot and three cutdowns, supported by a dedicated editorial photography package — giving Crescent and RingoFire a versatile set of assets to carry the campaign across channels.