Why Pre-Production Makes or Breaks a Commercial

Pre-production is the most important phase of any commercial video project — yet it’s often underestimated.

What Is Pre-Production?

Pre-production is the planning phase that happens before filming begins. It ensures that creative, logistics, and expectations are aligned.

What Happens During Pre-Production?

Key elements include:

• Creative development

• Shot lists and storyboards

• Scheduling

• Location scouting

• Crew planning

• Budget confirmation

The Cost of Skipping Pre-Production

When pre-production is rushed:

• Shoot days become inefficient

• Costs increase

• Creative clarity suffers

• Revisions multiply

Why It Matters

Strong pre-production allows production and post-production to run efficiently. It protects the budget and elevates the final result.