How Much Does a Commercial Video Cost? (2026 Breakdown)

Commercial video pricing isn’t one-size-fits-all.

What Impacts Cost?

Crew & Talent

Larger crews and professional talent increase cost but elevate quality.

Locations & Permits

Multiple locations and permits add logistical complexity.

Shoot Days

More shoot days mean higher production costs.

Post-Production

Editing, color, sound, and revisions all factor into final pricing.

Typical Cost Ranges in 2026

Most commercial video projects fall between $10,000–$60,000, depending on scope.

Why Transparency Matters

Understanding costs upfront allows brands to plan strategically and avoid surprises.

Final Thoughts

Video is an investment. When planned correctly, it delivers long-term value across marketing channels.

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Location Scouting: What Brands Should Consider